Edu Acharya Established in 2004 As Acharya Institute Of Advanced Management & Technology, Later In 2019 Incorporated As Private Limited Company Under Ministry Corporate Affairs Government Of India In The Name Of ” EduAcharya Institute of Advanced Management and Technology Private Limited ” is one of the most sought after higher education Company in India.
How it Starts
The client had worked with a few marketing agencies before, but the efforts were not yielding the desired results. Thus the management was searching for a professional digital marketing team who can address these challenges effectively. BEEKA ADS was excited to make the most of this opportunity to help EDU ACHARYA scale up their business.
Lack of an integrated digital approach
Poor social media performance
High cost per service
We began by conducting a detailed study to better understand other institutions in the education sector in India. Once we completed the initial research and analysis, we held further meetings with the client to learn more about their history and future goals. Based on the interactions we had with the client team, we devised a marketing plan tailored to them. We came up with the strategy of using social media influencers to further improve the reach of their activities. We pitched the complete idea of the campaign, and the client completely welcomed it, leading to the initiation of the campaign. It helped their business grow further. Our digital team identified the target audience and launched engaging advertising campaigns to capture the attention of the targeted audience. We enhanced their digital presence, which led to a huge rise in enquiries from potential customers.
Study of educational institutions in India
Strategy for using social media influencers
Engaging advertising campaigns
Improved their digital presence
With Amy Ashok as the influencer, the video got 154K views and led to 38% business growth. With Swathika Vinod, the view count was 27.1K and the business growth went up to 35%.